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"We believe that Yelp's sales tactics amount to high-tech extortion," said Jared Beck, co-managing partner of Beck & Lee Business Trial Lawyers, which filed the lawsuit along with The Weston Firm.
"The victims tend to be small businesses, such as our client, who often have no choice but to pay Yelp exorbitant sums in order to prevent further harm to their livelihoods," Beck said.
In a statement, Vince Sollitto, Yelp's vice president of communications, said he had not yet seen the suit but vowed to "dispute it aggressively."
"Yelp provides a valuable service to millions of consumers and businesses based on our trusted content," Sollitto said.
"The allegations are demonstrably false, since many businesses that advertise on Yelp have both negative and positive reviews," he said.
"These businesses realize that both kinds of feedback provide authenticity and value," he said. "Running a good business is hard; filing a lawsuit is easy."
Source: AFP via YAHOO! NEWS
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